I didn’t set out to sell chocolate strawberries. I took over La Fraise during a chapter of my life when I needed to create something meaningful — something that spreads joy in the simplest way.

I believed then, and still do, that even the smallest gesture — like a box of perfectly dipped strawberries — can make someone feel remembered, appreciated, or simply seen.

La Fraise isn’t just about strawberries. It’s about celebrating real life. From quiet gestures to grand moments, from out of our kitchen in Dubai, we craft chocolate-dipped boxes and trays that speak for you when words don’t.

Much Love,
Rima