I didn’t set out looking to sell chocolate covered strawberries. I took over La Fraise during a chapter of my life when I needed to create something meaningful — something that spreads joy in the simplest way.

I believe that even the smallest gesture — like a box of perfectly dipped strawberries — can make someone feel remembered, appreciated, or simply seen.

La Fraise isn’t just about strawberries. It’s about celebrating real life. From quiet gestures to grand moments, out of our kitchen in Dubai, we craft boxes and trays that speak for you when words don’t.

Much Love,
Rima