Privacy policy

2. Privacy Policy

LA FRAISE operates the website lafraisedubai.com. This Privacy Policy explains what information we collect from our customers and website visitors, why we collect it, and how it is used and protected.

By using our website or placing an order with LA FRAISE, you agree to the practices described in this policy.

2.1 Information We Collect

We may collect the following information when you browse our website, create an account, place an order, or contact us:

  • Personal identification information: name, phone number, email address
  • Delivery and billing information: delivery address, recipient name and contact number (for gift orders), billing address
  • Order information: items purchased, order value, order history, delivery instructions
  • Payment-related information: payment method used and transaction status. Full card details are processed directly by our secure payment processor and are not stored by LA FRAISE.
  • Website usage information: pages visited, browsing behavior, device and browser type, IP address, collected automatically via cookies and analytics tools
  • Marketing preferences: whether you have opted in to receive promotional communications
  • Communication records: messages exchanged with us via email, WhatsApp, or other contact channels, where applicable

2.2 Why We Collect This Information

We use the information above to:

  • Process, prepare, and deliver your orders
  • Communicate with you about your order status, delivery, or any issues
  • Provide customer support
  • Send marketing or promotional messages, where you have opted in
  • Improve our website, products, and customer experience
  • Detect and prevent fraud or misuse of our website
  • Comply with legal and accounting obligations

2.3 How Your Information Is Shared

LA FRAISE does not sell your personal information. We may share information with trusted third parties strictly for the purposes of operating our business, including:

  • Shopify, our e-commerce platform provider, which hosts our website and processes order data
  • Payment processors, to securely process online payments — Paymob
  • Delivery partners, to fulfil delivery of your order — Slider, Porter, LA FRAISE DELIVERY DRIVER.
  • Marketing and advertising platforms (e.g., for social media advertising or email marketing), where you have consented to marketing communications  Meta, Google.
  • Analytics providers, to help us understand website usage Google Analytics.

These providers only receive the information necessary to perform their function and are expected to handle it responsibly.

2.4 Cookies

Our website uses cookies and similar technologies to:

  • Keep your cart and preferences saved while browsing
  • Understand how visitors use our website
  • Support marketing and retargeting where applicable

You can control or disable cookies through your browser settings; however, some website features may not function correctly without them.

2.5 Marketing Communications

If you opt in, we may contact you with offers, product updates, or promotions via email, SMS, or WhatsApp. You may unsubscribe or opt out at any time by using the unsubscribe link in our communications or by contacting us directly.

2.6 Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.

2.7 Data Retention

We retain personal and order information for as long as necessary to fulfil the purposes described in this policy, including order history, accounting, and legal record-keeping requirements. Specific retention periods are 5 years.

2.8 Your Rights

Depending on applicable UAE data protection regulations, you may have rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information, subject to legal or operational requirements
  • Withdraw consent to marketing communications at any time

To exercise any of these rights, please contact us using the details in Section 2.9.

LA FRAISE aims to handle personal data responsibly and in line with applicable UAE data protection requirements; specific regulatory compliance details are with legal counsel prior to publishing.

2.9 Contact Us

For any privacy-related questions or requests, please contact us at Hello@lafraisedubai.com